Privacy Policy
Privacy Policy
- These personal data protection
rules (hereinafter referred to as "the Rules") set out the rules for
personal data processing in accordance with law regulations, in particular
GDPR. The purpose of the Rules on personal data processing is to allow you
check, be aware and know what personal data we collect, why we collect it
and how we use it.
- Your personal data manager is BLUE-CELL, s.r.o., registration
ID No.:26772744, registered in the Commercial Register maintained by the
Municipal Court in Prague under C 92711, with registered office at Na Beránce
57/2, 160 00 Prague 6, Czech Republic (hereinafter referred to as " BLUE-CELL " or
"Seller").
- BLUE-CELL processes the personal
data of the personal data subjects:
- Buyers who have entered into a
sales agreement with the Seller; or they negotiate it.
- Visitors to the Seller's Website
available at dir-shop.cz and
www.dir-shop.cz (hereinafter referred to as the "Website"),
- Participants of the competition
organized by BLUE-CELL.
Buyers'
personal data
- When you enter into a purchase
agreement (via the web, email, in person), personal data is required from
you as the Buyer, this is necessary for the order’s successful completion
(to the extent of the name, surname, address/headquarters, telephone
number, email address, Business ID No., Tax ID No.). The purpose personal data
processing is to execute the order, to exercise the rights and obligations
arising from the contractual relationship between the Seller and you as the
Buyer, the sale of goods and services, invoicing, accounting and tax
purposes, claims handling, verification and payment behavior evaluation
through debtor register, own marketing and business purposes, including
direct marketing (sending business communications, telemarketing,
conducting market surveys).
- The legal
reason (title) for personal data processing is fulfilling the agreement
pursuant to Article 6 par. 1 point b) of the GDPR, fulfilling the
administrator‘s statutory obligation pursuant to Article 6 par. 1 point c)
of the GDPR and the Seller's
legitimate interest pursuant to Article 6 par. 1 point f)
of the GDPR. The Seller’s legitimate interest is processing your personal
data for the purpose of verification and assessing payment discipline through
debtor registers, direct marketing (commercial messaging and
telemarketing) and market research. As the Buyer you may file an objection
against personal data processing for direct marketing purposes within the
scope of the name, surname, e-mail address, telephone number under Article
21 of the GDPR at e-mail address info@dir-shop.cz In such a case, the
Seller will not continue to process such data until serious legitimate
reasons for processing have been established that outweigh the interests
or rights and freedoms of the data subject or for the determination,
exercise or defense of legal claims.
Website
visitors’ personal data
- As a website visitor, by filling
out the contact form:
- You agree to
use your personal data for the purpose of sending commercial e-mail
messages (newsletters), promotional materials, direct sales, market
surveys, and direct product offers from the Provider and third parties,
but not more than twice a week, and at the same time
- you declare
that you do not consider sending the information under point a) to be an
unsolicited advertisement in the sense of Act No. 40/1995 Coll. as
amended, as the user expressly agrees with sending the information
according to point a) in conjunction with § 7 of Act No. 480/2004 Coll.,
- You may withdraw your consent under this
paragraph in writing at any time by email at info@dir-shop.cz
- The legal
reason (title) for personal data processing is the consent under
Article 6 par. 1) point a) of the GDPR and the Seller's legitimate interest
under Article 6 par. 1) point f) of the GDPR. The Seller's legitimate
interest is direct marketing (sending business information/newsletters and
telemarketing) and market research. In order to process personal data for
direct marketing purposes in the scope of the name, surname, e-mail
address, telephone number, you can file an objection under Article 21 of
the GDPR at the e-mail address info@dir-shop.cz. In such a case, BLUE-CELL
will not continue to process such data until it has established serious
legitimate reasons for processing that outweigh the interests or rights
and freedoms of the data subject or for the determination, exercise or defense
of legal claims.
- BLUE-CELL uses so-called cookies
to enhance the quality of its services, offers personalization, collect
anonymous data and for analytical purposes in its presentation. Cookie
details are listed in the web interface's cookies bar. By using the web
interface, you agree to use the mentioned technology.
Personal
details of the competitors
- If you are participating in any
of BLUE-CELL 's competitions, we will use the personal data you provide to
us on the competition coupon/application form for the purposes of the
competition. BLUE-CELL processes the personal data of individuals for the
purpose of transferring prices, but also for tax purposes where this is
necessary in view of the value of the price. You have expressed your
consent to participate in the competition, including personal data
processing within the competition, when you entered the competition and
agreed to the privacy policy contained herein.
- The legal
reason (title) for personal data processing is the consent
under Article 6 par. 1) point a) of the GDPR and the Seller's legitimate interest
under Article 6 par. 1) point f) of the GDPR. The Seller's legitimate
interest is direct marketing (sending business information/newsletters and
telemarketing) and market research. In order to process personal data for
direct marketing purposes in the scope of the name, surname, e-mail
address, telephone number, you can file an objection under Article 21 of
the GDPR at the e-mail address info@dir-shop.cz. In such a case, BLUE-CELL
will not continue to process such data until it has established serious
legitimate reasons for processing that outweigh the interests or rights
and freedoms of the data subject or for the determination, exercise or defense
of legal claims.
Common
Provisions
- BLUE-CELL stores the personal
data obtained for agreement performance purposes if you are the Buyer for
the period necessary to exercise the rights and obligations arising from
this contractual relationship and to exercise claims under these
contractual relationships (for 15 years after terminating the contractual
relationship). Once it expires, your data will be deleted. If BLUE-CELL
has obtained your personal data under your consent, it will process it
until your consent is withdrawn.
- BLUE-CELL uses sub-contractors,
in particular web hosting and mailing service providers (personal data are
stored in the EU) for legitimate interest performance. Sub-contractors are
screened for safe personal data processing. Vendors and sub-contractors
have entered into a personal data processing agreement under which
sub-contractors are responsible for the proper security of the physical, hardware
and software perimeter, and hence bears direct responsibility towards the
Buyer for any leakage or intrusion of personal data
- BLUE-CELL intends to transfer
personal data to a developed country (to a non-EU country). The recipients
of personal data in developed countries are mailing services/cloud service
providers. Personal data transfer is based on the European Commission's
decision on adequate protection under Article 45 of the GDPR (EU-US
Privacy Shield and the provider's commitment to comply with these rules).
- According to the GDPR, you have
certain rights: the right to request BLUE-CELL to access your personal
data pursuant to Article 15 of the GDPR, the correction of personal data
under Article 16 of the GDPR, or the restricting processing under Article
18 of the GDPR and the right to delete personal data under Article 17 par.
1) point a) and (c) to (f) of the GDPR. You also have the right to object
to the processing under Article 21 of the GDPR and the right to data
portability pursuant under Article 20 of the GDPR by sending an e-mail to
the e-mail address info@dir-shop.cz.
- If you believe that your right
to privacy has been violated, you have the right to file a complaint with
the Personal Data Protection Authority (www.uoou.cz).
- You are not required to provide
personal data as a buyer. However, the provision of personal data is a
necessary requirement for the agreement’s conclusion and performance and
it is not possible for the Seller to conclude or fulfill the agreement
without the provision of the necessary personal data.
- If you are under 15, you cannot
express valid consent regarding personal data processing. In this case,
one of your parents or a legal guardian must agree to your personal data
processing.
- Personal data will be processed
automatically. BLUE-CELL does not make automated individual
decision-making under GDPR No. 22.
- You were familiar with these
rules prior to your personal data processing, i.e. especially before the
agreement was concluded, before sending the contact form, before joining
the competition. Check the box on the web to agree to these rules.
- BLUE-CELL is authorized to
change these terms and conditions; is obliged to publish a new version of
the rules on its website without unnecessary delay or to send a new
version to the Buyer at their email address. If the change requires your
consent, the new version will be submitted to you to indicate whether you
agree or not.
- BLUE-CELL 's contact details
regarding the following rules are: info@dir-shop.cz
- Relationships that are not
expressly governed by these terms and conditions are governed by the GDPR
and by Czech Republic
laws, in particular by Act No. 89/2012 Coll., The Civil Code, as amended.
These
Rules become effective on May 25th, 2018.